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I noticed that your letter to Ms. Bates lacked proper documentation. Perhaps if you included footnotes, or at least listed a few sources that I could independently investigate, I might feel more safe believing your letter. Did Ms. Bates really exist?

Har har. But I think you're very much right about this. In both academic writing and marketing, you need to be able to point to exactly where you found something. I have had professors ask me directly, "I noticed that you mentioned Kyrgyzstan's GNP reliance on gold mining, but you didn't really explain where you found the statistics."

I view footnotes, and source notes in general, as "intellectual insurance." In the case of marketing, if you're making something up, there's a high degree of probability that someone will be able to find you out.

That is, of course, if they feel so inclined.

thesis writing

Extremely long but very useful and informative article. How i wish i can do all of that in a short period of time. But for sure doing those will produce results. I will try to spread your words through my blog and link it back to you. Thanks a lot for those tips.

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    • Welcome to hack Artist, a blog for all you do-gooders out there trying to figure out how to write speeches, messaging, articles, OpEds, proposals, acknowledgment letters, and everything else that always seems to come up with a long word count and a short deadline.

      And since we don’t discriminate here at hack Artist, you for-profit writing and marketing types are welcome, too. As long as you promise to share your best practices and – when you make it big – send fat donations to the do-gooder cause of your choice.

      -- Cara

      (Need writing or marketing help? Contact me.If I can't help, I may know someone who can.)

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